Meet Moisés Garcia, the new Calle 24 Corridor Manager


We are happy to announce that we’ve hired our corridor manager, the first paid position for Calle 24 Latino Cultural District. Moisés Garcia is an experienced community organizer with a background in economics and public policy. Most recently, he comes to us from Instituto Familiar de la Raza, where he coordinated their acquisition of a satellite office and an organizational strategic planning initiative, among other efforts. We were lucky to have a number of qualified candidates to interview, and Moisés stood out with his multifaceted talents and experience.

Moisés will work closely with Calle 24 businesses and nonprofits, the Council, Council President Erick Arguello, and Diana Ponce De León from the SF Office of Economic and Workforce Development’s Invest in Neighborhoods Initiative to ensure an economically and culturally vibrant and healthy corridor. The position is funded in support of the Latino Cultural District through Invest in Neighborhoods and the Office of Mayor Ed Lee.

We sat down with Moisés to learn more about him and see how he feels about getting to work.

How do you connect with Calle 24?moises-vertica

As a Latino from Southern California, I perceive Calle 24 as a bastion of Latino identity that has been extremely welcoming and nurturing to me since I moved here six years ago. That my monolingual parents can visit me and navigate the neighborhood with ease gives me a lot of pride. I’d like to see the Mission remain a place where Latino families feel welcome despite the tide of gentrification that continues to ripple in the Mission and threatens its existence. This community has become my family, one that I care for deeply and one that I’d like to see thriving for years to come.

What excites you most about the position?

I’m looking forward to working with businesses and community institutions to provide support that will strengthen and increase their longevity in the Mission. The neighborhood is facing issues ranging from rising rents, displacement, new competition and changing regulations, among many others. I’m excited to be a full-time advocate and resource for the Calle 24 Latino Cultural District focused on ensuring that economic development happens in a culturally and sensitive manner.

Tell us a little about relevant experience you bring to Calle 24.

I’ve worked at various nonprofits for more than 10 years focused on youth empowerment, providing healthcare and mental health services. My primary responsibilities have included communicating the programs we provided to clients and donors as well as informing the public that there were services for them to access. I’ve had the opportunity to work on compliance and strategic planning efforts in addition to educating and training others on complex issues, like health care access. These skills will be pivotal as corridor manager, which in large part will involve implementing a community-driven economic development plan that connects businesses to services and programs provided by the city and nonprofits. Additionally, I’ll assist with marketing efforts for Calle 24 and its businesses, as well as helping merchants with business compliance issues.

My educational experience is in economics and public policy focused on sustainable development and income inequality. I’m glad that I get to be a voice on behalf of the Mission to champion policies that strengthen our community.

What else would you like to add to introduce yourself to the community?

I’ve worked at various nonprofits for more than 10 years focused on youth empowerment, providing healthcare and mental health services. My primary responsibilities have included communicating the programs we provided to clients and donors as well as informing the public that there were services for them to access. I’ve had the opportunity to work on compliance and strategic planning efforts in addition to educating and training others on complex issues, like health care access. These skills will be pivotal as corridor manager, which in large part will involve implementing a community-driven economic development plan that connects businesses to services and programs provided by the city and nonprofits. Additionally, I’ll assist with marketing efforts for Calle 24 and its businesses, as well as helping merchants with business compliance issues.

My educational experience is in economics and public policy focused on sustainable development and income inequality. I’m glad that I get to be a voice on behalf of the Mission to champion policies that strengthen our community.

This article appeared in El Tecolote in a slightly different form.