A planning process was initiated to get the community’s input about how the Latino Cultural District should be governed and how it should serve the community. Through a competitive process, consultants were hired to facilitate the planning process, engage community stakeholders, and gather input through a number of data collection activities including community meetings, one-on-one interviews, focus groups, and a review of other cultural district plans.
The objectives of the planning process were:
- To gather community input about the Latino Cultural District’s purposes, strengths, opportunities, challenges, targeted strategies, and governance;
- To review best practices employed by other designated cultural districts (e.g., Little Tokyo, Fruitvale, Japantown), and
- To draft a final report with findings and recommendations.
The top priority that emerged from our process is housing. Hundreds have seen their neighbors become displaced or homeless. Families who have lived here for decades, workers who built this city, artists, teachers, and community leaders who have contributed to making this a safe, desirable neighborhood live in fear of displacement.
It is a community priority that we exist as a living cultural district, not just a colorful tourist destination.
The Latino Cultural District process was funded and supported by the City and County’s Office of Economic and Workforce Development.