Mabel Jimenez


“The truth is ... I don’t know anything about bread,” La Mejor's Carmen Elias admits with a laugh. But she knows about community, so she called on her father’s old panadería co-workers from the 70s and 80s to be her first employees and handle the baking.

La Mejor Bakery


While gentrification continues to change the face of the Mission District, businesses like La Palma work hard to preserve tradition. Established in 1953, it is the second oldest Latino-owned business on Calle 24, and the only tortillería in San Francisco.

La Palma Isn’t Going Anywhere