Mission Loteria With Luis Quiroz

We speak with Luis, Marketing Director of the Mission Loteria campaign. Shop your favorite merchants along Mission Street and collect various different icons (stickers) and complete your #MissionLoteria game board. It takes place along Mission St. from Duboce to Cesar Chavez.

Using imagery inspired by the Mission, local artists, Valeria Olguín, Gabriela Aleman (Smug Morenita), and Ivan Camilo Lopez are recreating game pieces for this shopping campaign with original icons like “El 14 Muni,” “El Super Burrito” and “Las Muralistas.”

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