top of page

Calle 24 is in the center of San Francisco’s Historic Mission District. It runs along a tree-lined street known as “El Corazón de la Misión”, or “The Heart of the Mission.” The stretch of 24th Street running from Mission Street to Potrero Avenue boasts a vast number of colorful and unique specialty stores, restaurants, taquerias, Mexican bakeries, fresh produce grocers, butchers, cafes, and art galleries, as well as the greatest concentration of murals and Latino Businesses in the city. We are the birthplace of Latin Rock and the birthplace of the San Francisco mural movement We host Carnaval, Dia De Los Muertos, Baile en La Calle, The Cesar Chavez Parade and Festival, and Fiesta de las Américas.

Calle 24 (formerly The Lower 24th Street Merchants and Neighbors Association) was created in 1999 by a group of long time residents, merchants, service providers and art organizations concerned with quality of life issues in the community. Our diverse membership consists of merchants and residents of different ethnic backgrounds, genders, lifestyles, and economic levels.


Our Mission

Calle 24's mission is to preserve, enhance and advocate for Latino cultural continuity, vitality, and community in San Francisco’s touchstone Latino Cultural District and the greater Mission neighborhood.

Our Vision

The Latino Cultural District will be an economically vibrant community that is inclusive of diverse income households and businesses that together compassionately embrace the unique Latino heritage and cultures of 24th Street and that celebrate Latino cultural events, foods, businesses, activities, art and music


Our History

Calle 24 began in 1999 as a grassroots organization formed by community members of Calle 24 in the Mission District. We are an all-volunteer organization with diverse community council members representing merchants, residents, landlords, service non-profits, arts organizations, youth, renters, homeowners, families and artists. 

Organizational Structure

Calle 24 Latino Cultural District is a completely grassroots, Latino community-driven organization. 



Calle 24 Latino Cultural District has spearheaded and collaborated on different projects that have protected and preserved our Latinx community in the city of San Francisco.

bottom of page