About


dia-de-los-tres-reyes1Calle 24 is in the center of San Francisco’s Historic Mission District. It runs along a tree-lined street known as “El Corazón de la Misión”, or “The Heart of the Mission.” The stretch of 24th Street running from Mission Street to Potrero Avenue boasts a vast number of colorful and unique specialty stores, restaurants, taquerias, Mexican bakeries, fresh produce grocers, butchers, cafes, and art galleries, as well as the greatest concentration of murals and Latino Businesses in the city. We are the birthplace of Latin Rock and the birthplace of the San Francisco mural movement We host Carnaval, Dia De Los Muertos, Baile en La Calle, The Cesar Chavez Parade and Festival, and Fiesta de las Américas.

Calle 24 (formerly The Lower 24th Street Merchants and Neighbors Association) was created in 1999 by a group of long time residents, merchants, service providers and art organizations concerned with quality of life issues in the community. Our diverse membership consists of merchants and residents of different ethnic backgrounds, genders, lifestyles, and economic levels.
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In May 2014, the San Francisco Board of Supervisors approved a resolution (SF Heritage, 2014) to designate 24 Street a Latino Cultural District (LCD). This unanimous vote was the result of a collaborative effort between Calle 24, the San Francisco Latino Historical Society, San Francisco Heritage, the San Francisco Office of Economic and Workforce Development, and Supervisor David Campos. A cultural district is a region and community linked together by similar cultural or heritage resources, and offering a visitor experiences that showcase those resources.

A planning process was initiated to get the community’s input about how the LCD should be governed and how it should serve the community.

As a result of this process, we established priorities and a governance structure and created the organization as a non-profit.

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