Susana Rojas, Executive Director

Susana Rojas was born in Bogota, Colombia. Susana has worked in the Mission community for the past 26 years. She started her career in the community as a program assistant at Mission Girls, and continued her professional growth working at the Boys and Girls Club of San Francisco, and most recently at Mission Neighborhood Centers. Susana has dedicated her life to empowering and supporting the mission community. Susana brings passion, dedication and commitment to Calle 24 Latino Cultural District.

Watch an interview with Susana >

Gabriella Lozano, Business Liaison

With 15 years of experience as a restauranteur, Gabriella assists merchants with business plan and development, creating connectivity, attracting and retaining business, door to door consultation, cultural event engagement, small business grants, legal assistance, commercial lease review, workforce assistance and referrals.

Read an interview with Gabriella >

Rodrigo Duran, Marketing Director

Rodrigo is responsible for promoting the Latino Cultural District merchants through social media and the Calle 24 website. He also assists merchants with one on one sessions to help them learn how to utilize their social media platforms more effectively.

Read a profile of Rodrigo by Denise Sullivan, at the San Francisco Examiner >

Xochitl Frausto, Administrative Coordinator

Xochitl identifies as a queer, working class Xicanx. With over 10 years of experience in San Francisco and Oakland grassroots and non profit organizations, Xochitl assists and works with the Calle 24 team to advocate and protect the Latino Cultural District.